GROWN ON THE ADELAIDE PLAINS

South Australia’s Food Basket. Bringing together growers, producers and consumers.

Creating a compelling regional brand for the Northern Adelaide Plains is essential for differentiating our products and expanding our market presence. By highlighting the unique qualities of our region and collaborating with local stakeholders, we ensure a unified and strong brand identity. Our investment in quality packaging and innovative formats, alongside effective retail and digital marketing strategies, enhances product appeal and consumer engagement. Participating in promotional events further builds consumer awareness and loyalty.
These efforts collectively foster sustainable growth and economic development, positioning our horticultural stakeholders for success.

FARM GATE BREAKDOWN

Vegetables

$473.15m

Nuts

$17.2m

Fruits

$0.75m

Grains

$70m

Livestock

$40m

THE CAMPAIGN & BRAND

The "Grown on The Adelaide Plains" campaign shines a spotlight on the fresh, high-quality produce cultivated in our region. Our vision is to put the Adelaide Plains region on the map as a food destination that is celebrated and well-known for its quality and diverse produce.

The campaign seeks to elevate the area's reputation, making it a well-known and cherished source of superior produce. The vision behind the trademark is to ensure that the Adelaide Plains is recognized and celebrated on the culinary map for its rich, diverse, and premium-quality produce.

BECOME A MEMBER

‘Grown on the Adelaide Plains’ represents the quality and dedication of our local producers. By becoming a member, you'll gain access to exclusive branding assets designed to elevate your business and align it with the trusted reputation of the Northern Adelaide Plains Food Cluster.

Click the button below to find out more about our Membership.

LEARN MORE

The Adelaide Plains is more than just a food source; it is a cornerstone of South Australia's culinary heritage. This area's rich flavours and bountiful harvests are integral to the region's identity. From the crisp crunch of freshly harvested vegetables to the robust depth of locally produced wines, every bite and sip tells a story of dedication and passion.

MORE THAN JUST A FOOD SOURCE

Come and explore the Adelaide Plains, where tradition meets innovation in farming practices, ensuring sustainable and exceptional quality produce year-round. The region's commitment to excellence makes it an essential part of South Australia's gastronomic landscape, bringing the freshest and finest food from the farm to your table.